SILVERTRAC CASE STUDY

Search, Social, Display, Strategy

“Captured a 4x return on AD spend in the first month”

Client Profile: Silvertrac

Silvertrac is a SaaS guard management and reporting solution designed to help security operations run more efficiently for security guard companies and private security teams. From guard tours and incident reports, to dispatch and client portals, Silvertrac is industry’s most trusted software for guard accountability and reporting.

SILVERTRACSOFTWARE.COM

Ernst Media executed a digital marketing strategy that heavily relied on split testing custom audiences to quickly find the right audience. Across Google Ads and Facebook Ads, Ernst Media was able to immediately deliver a 4x return on ad spend in the first month and lowered CPL from $363 to $169.

He helped take a lot of the guesswork out of the process. It was really nice having someone with experience to guide us through the pros and cons of various methods. There is so much built into both advertising platforms and Evan helped us shorten the learning curve and capture a 4x return on ad spend in the first month.

Johnny Page, VP, SilverTrac Software

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