Google Analytics is one of the best tools you can use today if you sell or gather leads on your website.

Period. Best of all? It’s Free. These simple tips and tricks will ensure that you get the most out of your Google Analytics account so that you can get more leads, drive more sales, and find out what is working.

The first thing you should do is set up Goals. Goal tracking will allow you to identify how people, that are buying  things are actually getting to your site. Are they on a mobile device or desktop? Did they search for you on Google, and if so, what search terms did they use? Uncover this information to focus on building what works and fixing what isn’t working.

The next thing you should do is set up your custom dashboard. This is where you’ll identify the KPI’s that are most important to you.