Search Engine Marketing (SEM) is a digital marketing strategy employed to harness the power of search engines to drive highly qualified traffic to your website. Google alone accumulates over 1.2 trillion searches per year. Developing a comprehensive SEM approach to capitalize on these searchers can take your business global, multiply sales, and expand your operations. When you use a search engine you are shown paid and organic (free) results based upon the keywords you entered. Paid advertisements always appear at the top. These incur a cost every time they’re clicked whereas the organic results that follow are always free. Consumers actively searching for the products and/or services that you offer are highly receptive to marketing. Utilizing SEM and the right messaging gives your business the opportunity to convert these searchers into customers.
SEM works, every single day. It works while you’re sleeping and when you’re taking the day off. Building optimized paid advertising campaigns to complement your organic strategy will take your business to the next level. Utilizing both of these approaches simultaneously is one of the many strategies Ernst Media deploys for its clients each and every day.