There are many important components that should be included in a solid SEO Strategy. One of the most important components is keyword strategy. A keyword strategy is a collection tactics aimed at increasing website visibility through specifically targeted keywords.
Now, this might sound like a no-brainer, but you’d be surprised at how many companies pay no attention to the keywords they are currently ranking for, and even less attention to the keywords that are “being left on the table”.
One of the first things we look at here at Ernst Media is the current keyword landscape of any website we begin to work with. This is an essential first step in developing a solid keyword strategy. This first look analyzes the keywords that the website is currently ranking for and the position the keywords are currently in. This gives us a good indication of where time and effort should be spent.
In this step, each keyword is accessed, based on current organic position and monthly search volume. This allows us to assign a value to each keyword. For instance, some keywords are highly competitive, often because they are commonly used in searches for a specific product or service. Other keywords however, might be a little more obscure, which is to say they have less search volume, though there may be fewer people ranking for that keyword, increasing a company’s ability to rank for that keyword on the first page of the search engines results page. The keywords are validated by incorporating analytics that give visibility to their performance. A few of our favorite tools to measure this are Moz and SEM Rush.
This blended approach ensures high visibility by utilizing high-value, less competitive keywords that are still able to drive quality traffic to the website.
The SEO strategy we create typically includes a game plan showing how we’ll focus on increasing the volume of keywords ranking in say, positions 1-10, as well as increasing the total number of keywords that are ranking overall.
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