There are many advertising and marketing agencies, and recently, many have become proficient in offering client SEO (Search engine optimization) work locally and nationally. With digital advertising and marketing becoming more important that ever, the visibility of a businesses website can sometimes be the difference between booming business and having to close the doors. To be good at SEO, there needs to be a strong focus on SEO strategy. Here’s why your business needs to work with an SEO Agency (or handle it in-house).

There are three main reason’s why any business in Seattle (or anywhere else) needs to have a focus on SEO.

FIRST, IF A POTENTIAL CUSTOMER OR CLIENT CAN’T FIND YOUR WEBSITE, THEY WILL FIND YOUR COMPETITORS.

What’s the lifetime value of your clients or customers? The opportunity cost of losing a sale to a competitor is greater than the cost of the lost sale. Alternatively, the gain can be greater as well.

SECOND, BUSINESSES WHO HAVE A STRONG SEO PRESENCE ARE PERCEIVED AS BEING MORE LEGITIMATE.

SEO intersects with website development and design, as well as user experience (UX) and user interface (UI). It’s important that these concepts coexist and be consistent throughout an entire brand. A strong web presence strengthens brand legitimacy and in turn, provides an ecosystem for strong conversions and conversion rates.

LAST, IF YOU AREN’T PAYING ATTENTION TO HOW YOUR WEBSITE IS PERFORMING, YOU’RE LIKELY MISSING OUT ON SALES.

A good SEO company will go beyond the search rankings to understand how people are using your site. This information is used to increase rankings, by deliberately targeting keywords that are likely to drive relevant traffic to your site, but it’s also used to make adjustments to your actual site to help it convert at a higher rate. For instance, site search has been shown to increase page engagement by making information more accessible. An intuitive, well planned site that is free of technical errors provides a necessary foundation on which an effective SEO strategy can be built. When choosing a Social Media Agency, be sure to verify references. We’re recognized as a top  Social Media Marketing Company on DesignRush.