ERNST MEDIA BLOG

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Your Daily Dose of Digital Marketing Insights

User Guide: How To Structure a Google Shopping Campaign For Maximum Effectiveness

The great thing about a Google Shopping Campaign is that Google does most of the heavy lifting in the equation. As the most important Google advertising option in the ecommerce business, their system automatically creates ads for your products, and matches them with relevant search queries. Now; In order to achieve this, you need to […]

User Guide: Setup Google Analytics Ecommerce Tracking like a Pro

If you've ever run an ecommerce store, you know that you can't just rely on the ecommerce tracking analytical data reports, provided by your ecommerce cart provider. However, that information simply is not enough on its own. As an ecommerce business, you need to look at more than just how users are generally interacting with […]

User Guide: Setup Google Analytics Goals Like a Pro

Unarguably, Google Analytics is the best tool to monitor the performance of your website. And chances are, you're already using it to track pageviews, unique visitors, bounce rate, etc. There's also something important in there. Some might argue that this is the most important metric, out of all that Google Analytics offers. Google Analytics Goals. […]

Top 10 Must Have Social Media Management Tools in 2019

Social media has become something that almost no one can live without. Even great companies can't get by, without their social media accounts. It's how we reach out, and communicate with each other. And, as a business, reaching out to your customers - and any potential customers - and communicate with them frequently is really […]

10 Things You Should Be Doing In Your Paid Search Strategy

PPC advertising involves selecting a set of keywords, and writing an advert to appear when a person searched for that keyword, in major search engines. Also, it allows you to set a budget that you're willing to spend for clicks. Here are 10 techniques, that many people aren't even aware of, that can step up your […]

The Ultimate Guide To Performing an SEM Audit That Uncovers Pockets of Opportunity

Paid Search has exponentially expanded in complexity over the past decade or so. As a result of this, it’s really easy to miss new functionalities, and targeting capabilities offered to you, which would be a real shame. If you haven't seen our recommendations to drive the best performance in Google Ads in 2019, check it […]

How to Drive the Best Performance from Google Ads in 2019

No, you’re not dreaming. 2018 is long gone, and we're well into 2019. And as the old adage goes, “New year...time to relearn everything you thought you knew about Google Ads and PPC.”  2018 was a huge year in the world of PPC management. There were massive changes at Google, most notably the rebranding of […]

How To Work With Influencers To Elevate Your Brand And Get More Business

So, you want to tap into influencer marketing, eh? That's GREAT! But, you're not sure how to work with influencers? I mean, for some, influencers are out-of-the-budget, and for some, the plethora of options is just frustrating and confusing. In this article, I'm going to teach you exactly how you can do influencer marketing, by […]

How to set up Google Analytics for your Business

Google Analytics is one of the best tools you can use today if you sell or gather leads on your website. Period. Best of all? It’s Free. These simple tips and tricks will help you set up Google Analytics and will ensure that you get the most out of your Google Analytics account so that […]

Why your business needs an SEO agency

There are many advertising and marketing agencies, and recently, many have become proficient in offering client SEO (Search engine optimization) work locally and nationally. Similarly, digital advertising and marketing becoming more important than ever. Visibility of a businesses website can sometimes be the difference between booming business and having to close the doors. Moreover, to […]

How SEM can Help Find your Next Customer

Search Engine Marketing can be a difficult term for most business owners to grasp. Those that understand it are able to get a competitive advantage. An affective SEM strategy can drive significant traffic to a website. It can also lower the average cost per acquisition of a new customer. Here's how SEM can help. Search […]
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