Search engine optimization (SEO) is one of the largest growing digital marketing strategies in the world. As Google grows, the world changes and social media platforms rise and fall, the need for a digital presence increases, and even more so the awareness needed for these brands grows. Search engine optimization is a very broad marketing […]
Shopify just dropped its Summer ‘22 Edition in late June with more than 100 new updates and features. This is great news for not only businesses using Shopify, but also consumers who will inevitably be shopping from Shopify stores. The latest edition, called Connect to Consumer (C2C), focuses on new ways of connecting businesses with […]
There are a few search engines in the world that are responsible for how we view the World Wide Web. Between Bing, Yahoo, and of course the giant Google, you don’t have nor need anywhere else to scour the internet for the information you need whether it be sports, music, news, entertainment or anything in-between. […]
Head of Meta-owned Instagram, Adam Mosseri, shares regular updates about platform changes on his personal accounts. In the recent weeks and months a few big changes have been announced and are being rolled out to users now. Some of these updates include safety for children and teens through parental controls - like notifications to parents […]
As you may have heard by now, Google will be sunsetting their Universal Analytics, and in its place, you’ll be forced to upgrade to Google Analytics 4 (Called GA4). Unlike many of Google’s product development updates that happen behind the scenes, this Google Analytics upgrade consists of a completely new platform and interface, which necessitates […]
What’s going on: Apple’s release of iOS 14 now gives users the choice of whether or not they want to be tracked. Facebook is calling foul, accusing Apple of being greedy, and doing this in the name of profits rather than security. Implications: Anyone running ads on Facebook will suffer in both performance and reporting […]
Facebook Dynamic Ads are the first - and sometimes the only - opportunity to make a good first impression, when you're trying to attract fresh audiences on the platform. Therefore, making those ads, compelling and relevant, is highly essential to your social media marketing campaign. So, why don't you scale a regular ad unit, and […]
In the PPC industry, you have to accept the fact that Google and Facebook are making most of the real money, to the tune of billions of dollars a year. As a result, some SEM marketing agencies avoid pay per click marketing altogether. However, in the right hands, PPC advertising can be beneficial for clients […]
The great thing about a Google Shopping Campaign is that Google does most of the heavy lifting in the equation. As the most important Google advertising option in the ecommerce business, their system automatically creates ads for your products, and matches them with relevant search queries. Now; In order to achieve this, you need to […]
If you've ever run an ecommerce store, you know that you can't just rely on the ecommerce tracking analytical data reports, provided by your ecommerce cart provider. However, that information simply is not enough on its own. As an ecommerce business, you need to look at more than just how users are generally interacting with […]
Unarguably, Google Analytics is the best tool to monitor the performance of your website. And chances are, you're already using it to track pageviews, unique visitors, bounce rate, etc. There's also something important in there. Some might argue that this is the most important metric, out of all that Google Analytics offers. Google Analytics Goals. […]
