ERNST MEDIA BLOG

DAILY GRIND

Your Daily Dose of Digital Marketing Insights

What To Do With a Problem Like Twitter

For many years, Twitter has been the little brother that has a big impact in the world of social media. For many businesses and individuals, it’s been a great place to connect with and build community, and it’s had an outsized impact on the news, political discussion, and public conversation.  Nothing highlights this quite as […]

Facebook Business Manager: How To Give a Partner Access to Assets

One of the most common yet misunderstood functions of Facebook Business Manager is the ability to grant a 3rd party, such as an advertising agency or even freelancer, access to assets within a Facebook Business Manager account. There are a few “areas” that people can be added, which seems to compound the confusion. In this […]

Google Core Updates From 2003 to Today

Google announced its newest broad core update for September 2022! This came shortly after the helpful content update and just a little before the Search-On Press Meeting In other words, Google is busy being innovative and giving the search engine market something else they have to try and compete with.   Google Core Updates Google […]

Keyword Research: It's Importance In SEO

Search engine optimization (SEO) is one of the largest growing digital marketing strategies in the world. As Google grows, the world changes and social media platforms rise and fall, the need for a digital presence increases, and even more so the awareness needed for these brands grows. Search engine optimization is a very broad marketing […]

What Your Need To Know About Shopify's Summer '22 Edition

Shopify just dropped its Summer ‘22 Edition in late June with more than 100 new updates and features.  This is great news for not only businesses using Shopify, but also consumers who will inevitably be shopping from Shopify stores.   The latest edition, called Connect to Consumer (C2C), focuses on new ways of connecting businesses with […]

What is Yep and how can you utilize it for your business

There are a few search engines in the world that are responsible for how we view the World Wide Web. Between Bing, Yahoo, and of course the giant Google, you don’t have nor need anywhere else to scour the internet for the information you need whether it be sports, music, news, entertainment or anything in-between. […]

Updates to Instagram’s Algorithm and what that means for marketers

Head of Meta-owned Instagram, Adam Mosseri, shares regular updates about platform changes on his personal accounts. In the recent weeks and months a few big changes have been announced and are being rolled out to users now. Some of these updates include safety for children and teens through parental controls - like notifications to parents […]

How to upgrade Universal Analytics (UA) to Google Analytics 4 (GA4)

As you may have heard by now, Google will be sunsetting their Universal Analytics, and in its place, you’ll be forced to upgrade to Google Analytics 4 (Called GA4).  Unlike many of Google’s product development updates that happen behind the scenes, this Google Analytics upgrade consists of a completely new platform and interface, which necessitates […]

What you need to know about the iOS 14 Privacy Update for Facebook Ads

What’s going on:  Apple’s release of iOS 14 now gives users the choice of whether or not they want to be tracked. Facebook is calling foul, accusing Apple of being greedy, and doing this in the name of profits rather than security.   Implications: Anyone running ads on Facebook will suffer in both performance and reporting […]

Facebook Dynamic Ads: How To Use Them To Drive A Better ROI Than Any Other Channel

Facebook Dynamic Ads are the first - and sometimes the only - opportunity to make a good first impression, when you're trying to attract fresh audiences on the platform. Therefore, making those ads, compelling and relevant, is highly essential to your social media marketing campaign. So, why don't you scale a regular ad unit, and […]

Advanced PPC Strategies You Should Be Incorporating

In the PPC industry, you have to accept the fact that Google and Facebook are making most of the real money, to the tune of billions of dollars a year. As a result, some SEM marketing agencies avoid pay per click marketing altogether. However, in the right hands, PPC advertising can be beneficial for clients […]
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