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How To Install GA4 on Any Website

Google Analytics is an incredibly powerful tool that every business owner should take advantage of. At the core, Google Analytics is a data-centralizing platform that allows you to track and analyze all sorts of data related to your website, social media, and online marketing efforts. Everything from audiences, traffic channels, purchases, form submissions, etc. With […]

How to Install Google Analytics

Installing Google Analytics 4 is a requirement since Google Analytics 3 will soon be discontinued. Google Analytics 4 (GA4) is the latest and greatest generation of Google Analytics and willreplace the older Universal Analytics (GA3) after July 2023. Unlike GA3, the new GA4 can be used for tracking data on a website and/or app. GA4 […]

How to maximize Google Shopping Campaign Performance

Google Shopping Ads are the bread and butter of most e-commerce businesses.  Here are some ideas curated by Ernst Media to help you improve the efficiency of your shopping ads and bottom line. Optimize Product Feed Product feeds are where your products live and where Google pulls the data to populate shopping ads. Why you […]

Growing a Home Services Google Ads Account

Today we are taking an in depth look at the 2022 Performance for a very successful painting company in Northwest Georgia called Dependable Painting and Remodelling. Derek and Tina Epstein manage multiple teams of painters that produce some of the best paintwork the Peach State has to offer. We are proud to serve them by […]

7 Tips that Will Instantly Boost Your Google Ads Strategy

In today's digital-first world, it is essential to have a robust and winning Google Ads strategy. Here are seven tips to help you avoid costly mistakes and create a winning strategy for your clients.   1: Strategize your Google Ads campaign mix. To reach your target audience, you need to show up wherever they are, […]

Google Lessons: Indexing vs Crawling

Crawling and indexing are two crucial components of Search Engine Optimization (SEO) and how Google runs its search engine. Both are used by all search engines to discover and understand the content on a website, but they serve different purposes. In this article, we'll explore the differences between indexing and crawling, how they work together, […]

What To Do With a Problem Like Twitter

For many years, Twitter has been the little brother that has a big impact in the world of social media. For many businesses and individuals, it’s been a great place to connect with and build community, and it’s had an outsized impact on the news, political discussion, and public conversation.  Nothing highlights this quite as […]

Facebook Business Manager: How To Give a Partner Access to Assets

One of the most common yet misunderstood functions of Facebook Business Manager is the ability to grant a 3rd party, such as an advertising agency or even freelancer, access to assets within a Facebook Business Manager account. There are a few “areas” that people can be added, which seems to compound the confusion. In this […]

Google Core Updates From 2003 to Today

Google announced its newest broad core update for September 2022! This came shortly after the helpful content update and just a little before the Search-On Press Meeting In other words, Google is busy being innovative and giving the search engine market something else they have to try and compete with.   Google Core Updates Google […]

Keyword Research: It's Importance In SEO

Search engine optimization (SEO) is one of the largest growing digital marketing strategies in the world. As Google grows, the world changes and social media platforms rise and fall, the need for a digital presence increases, and even more so the awareness needed for these brands grows. Search engine optimization is a very broad marketing […]

What Your Need To Know About Shopify's Summer '22 Edition

Shopify just dropped its Summer ‘22 Edition in late June with more than 100 new updates and features.  This is great news for not only businesses using Shopify, but also consumers who will inevitably be shopping from Shopify stores.   The latest edition, called Connect to Consumer (C2C), focuses on new ways of connecting businesses with […]
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