In today's digital landscape, social media platforms have become essential tools for businesses to reach their target audience, create brand awareness, and drive sales. Many marketers tend to focus primarily on strategies that involve retargeting and remarketing, often overlooking the potential that high-funnel awareness campaigns can bring. In this blog post, we'll explore how running […]
Google Analytics is an incredibly powerful tool that every business owner should take advantage of. At the core, Google Analytics is a data-centralizing platform that allows you to track and analyze all sorts of data related to your website, social media, and online marketing efforts. Everything from audiences, traffic channels, purchases, form submissions, etc. With […]
Installing Google Analytics 4 is a requirement since Google Analytics 3 will soon be discontinued. Google Analytics 4 (GA4) is the latest and greatest generation of Google Analytics and willreplace the older Universal Analytics (GA3) after July 2023. Unlike GA3, the new GA4 can be used for tracking data on a website and/or app. GA4 […]
Google Shopping Ads are the bread and butter of most e-commerce businesses. Here are some ideas curated by Ernst Media to help you improve the efficiency of your shopping ads and bottom line. Optimize Product Feed Product feeds are where your products live and where Google pulls the data to populate shopping ads. Why you […]
Today we are taking an in depth look at the 2022 Performance for a very successful painting company in Northwest Georgia called Dependable Painting and Remodelling. Derek and Tina Epstein manage multiple teams of painters that produce some of the best paintwork the Peach State has to offer. We are proud to serve them by […]
In today’s digital landscape, paid advertising is key to driving growth and success. Effective ad campaigns reach the right people, with the right message, at the right time. It’s so much more than simply creating ads and launching campaigns. Every setting matters. Ad copy and creativity also have a massive impact on the overall success […]
In today's digital-first world, it is essential to have a robust and winning Google Ads strategy. Here are seven tips to help you avoid costly mistakes and create a winning strategy for your clients. 1: Strategize your Google Ads campaign mix. To reach your target audience, you need to show up wherever they are, […]
Crawling and indexing are two crucial components of Search Engine Optimization (SEO) and how Google runs its search engine. Both are used by all search engines to discover and understand the content on a website, but they serve different purposes. In this article, we'll explore the differences between indexing and crawling, how they work together, […]
For many years, Twitter has been the little brother that has a big impact in the world of social media. For many businesses and individuals, it’s been a great place to connect with and build community, and it’s had an outsized impact on the news, political discussion, and public conversation. Nothing highlights this quite as […]
One of the most common yet misunderstood functions of Facebook Business Manager is the ability to grant a 3rd party, such as an advertising agency or even freelancer, access to assets within a Facebook Business Manager account. There are a few “areas” that people can be added, which seems to compound the confusion. In this […]
Google announced its newest broad core update for September 2022! This came shortly after the helpful content update and just a little before the Search-On Press Meeting In other words, Google is busy being innovative and giving the search engine market something else they have to try and compete with. Google Core Updates Google […]
